Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.
Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.
This complete lesson includes everything you need to teach this unit. Written by Sarah Hilton for Revisionstation, it covers these topics:
a) Trade liberalisation, the reduction of trade barriers and the role of the WTO.
b) Political change.
c) Reduced cost of transport and communication.
d) Increased significance of global (multinational) corporations (MNCs).
e) Increased investment flows (FDI).
f) Migration within and between economies.
g) Growth of the global labour force.
h) Structural change.
i) Impact on businesses of increased globalisation.
It includes a Teacher PowerPoint with all the answers in the slide notes and a student workbook which is fully editable.
This is a complete lesson that includes a Teacher PowerPoint and a student worksheet. All the answers are on the slide notes. This lesson is written by Sarah Hilton for Revisionstation and includes the following topics:
a) Exports and imports.
b) Implications of increasing specialisation by countries and businesses.
c) Foreign Direct Investment (FDI) and link to business growth.
This is a complete lesson to introduce unit 4 of the International Business syllabus. Includes lots of interactive activities and questions for the students to answer.
Includes a teacher PPT and a student worksheet
Written by Sarah Hilton at Revisionstation
Covers these topics:
a) Characteristics of developed, developing and emerging economies
b) Growing economic power of countries within Asia, Africa and other
parts of the world
c) Implications of economic growth for individuals and businesses:
• trade opportunities for businesses
• employment patterns.
d) Indicators of growth:
• gross domestic product (GDP) and GDP per capita
• human development index (HDI).
This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics:
LESSON 1
Pricing methods
price skimming
price penetration
competitive pricing
loss leader
cost-plus
The factors that influence pricing decisions
costs
nature of the market
degree of competition
product life cycle.
The relationship between price and demand
LESSON 2
The benefits and risks of developing new products
Importance of product design, image and the needs of the target market
Product differentiation
USP
Brand image
The product lifecycle
Product portfolio (Boston Box / Boston Matrix)
LESSON 3
Promotional methods
Advertising
PR
Sales promotion
Sponsorship
Social media
Factors influencing the selection of promotional methods
Reasons for promotion
LESSON 4
The different channels of distribution used by business
Retailers
Wholesalers
Telesales
E-commerce and M-commerce
Integrated nature of the marketing mix
Using the marketing mix to inform and implement business decisions
This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics:
Purpose of market research
To collect information
Why businesses conduct market research
Methods of market research to include primary and secondary
Uses of market research information that may help decision making
Qualitative and quantitative market research
manipulate and interpret data from tables and charts
identify market size and market share
This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics:
Types of segmentation including:
gender
age
location
income
This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics:
The importance of identifying and satisfying customer needs, in order to:
provide a product or service that customers will buy
increase sales
select the correct marketing mix
avoid costly mistakes
be competitive
This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics:
Methods of good service:
product knowledge
customer engagement (creating a
positive experience for the customer)
post sales services (e.g. user training, help lines, servicing)
Benefits of good customer service, including:
increase in customer satisfaction
customer loyalty
increased spend
profitability
Dangers of poor customer service, including:
dissatisfied customers
poor reputation via word of mouth
reduction in revenue
The ways in which advances in ICT have allowed customer services to develop:
websites
e-commerce
social media
This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics:
Consequences of quality issues
Methods of maintaining consistent quality (TQM)
Costs and benefits of maintaining quality
additional sales
image/reputation
higher price
inspection costs
staff training
product recalls
the provision of services
This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics:
Managing stock:
Just in time (JIT)
Just in case (JIC)
Factors affecting choice of suppliers including:
price
quality
Reliability
The effects of procurement and logistics on a business, including:
efficiency
lower unit costs
The value of effective supply chain management, including:
working with suppliers to ensure that
key processes are running efficiently and cost effectively
getting goods and services for the best price and value
cutting any waste and unnecessary costs to create a streamlined process and fast production times
This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics:
Methods of production:
Job
Flow
Efficiency in production:
Lean production
Just in time (JIT)
This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics:
Importance of training the workforce
Benefits of training employees
Types of training undertaken by businesses
Benefits of induction training
Benefits and drawbacks of off the job and on the job training
This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics:
Importance of motivation in the workforce
Benefits of a motivated workforce
Staff retention
High productivity
Methods to motivate staff
Financial methods of motivation
Non-financial methods of motivation
This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics:
The need for recruitment
Internal recruitment
External recruitment
Methods of recruitment and selection of employees
Job analysis
Job description
Person specification
Selection methods
Benefits of recruitment
Contracts of employment
Part time
Full time
Job share
Zero hours
This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics:
Organisational structures
Appropriateness of organisational structures
Span of control
Chain of command
Delayering
Delegation
Tall or flat structures
Communication
Centralisation and decentralisation
This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics:
Impact on business of operating in competitive markets
Meaning of market and competition
Situations when businesses face minimal or no competition
Uncertainty and risks that businesses face
Why entrepreneurs start a business
Activities businesses can take to minimise risks
This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics:
impact of legislation on businesses
benefits for providing a safe working environment
employment law including:
national minimum wage/living wage
the Equality Act (2010)
Health and safety law including: the Health and Safety at Work Act (1974)
consumer law including trade descriptions
This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics:
globalisation and the benefits and drawbacks that it offers UK businesses
How UK businesses compete internationally, offering:
better designs
higher quality products at lower prices
impact of exchange rates on the profit and sales of those businesses that import and/or export
This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics:
Interest rates
how fluctuating interest rates can affect businesses that rely on overdrafts and loans for finance
how fluctuating interest rates can affect consumer and business spending.
Levels of employment
Consumer spending
This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics:
Ethical considerations
Trade off between ethics and profit
Environmental considerations
Impact of traffic congestion
Recycling
Disposing of waste
Noise and air pollution
Sustainability
Global warming
Using scarce resources